Brands Meet Story — Product Placements & Production Support

[굿보이] Good Boy

Korean Action-Comedy | JTBC · Netflix · Disney+ · Prime Video (2025)

LGW placed UFC REFRESH COCONUT WATER in JTBC’s hit Korean drama GOOD BOY, starring Park Bo-gum and Kim So-hyun. The series reached #3 on Amazon Prime Video’s global most-watched list and #1 in Singapore, Malaysia, Thailand, Indonesia and the Philippines.

Logo Credit with Park Bo-gum
Logo Credit with Kim So-hyun
On set of GOOD BOY
On set with Director Shim Na-yeon
Number #1 Most Watched Series in Southeast Asia on Amazon Prime Video
Number #3 Most Watched Series on Amazon Prime Video Worldwide

Product Placement Scene – Episode 11

[小贩之王] King of Hawkers

LGW secured product placement for KNIFE brand in this Singaporean film celebrating the spirit of hawker culture.

[런닝맨] Running Man

LGW hosted two 런닝맨 Special Episodes (#681) at Bee Cheng Hiang 美珍香 Bistro & Grillery in Singapore, securing product placement that significantly enhanced the brand’s visibility across Southeast Asia.

Main cast of 런닝맨 at Bee Cheng Hiang Grillery and Bistro
Main cast of 런닝맨 at Bee Cheng Hiang Grillery and Bistro

Product Placement scene at Bee Cheng Hiang Bistro & Grillery

Continental Tires

LGW partnered with international agency GOODSTEIN to craft a premium series of brand films for Continental Tyres, supporting the APEC launch of the flagship UX7 line.